I'm Tzu-Yu

Hi there! My name is Tzu-Yu Weng, but you can call me Chloe. I’m studying Strategic Management at Brigham Young University Marriott School, focusing on Product Management. During my time here, I’ve been part of a startup incubator program where my team and I developed a product from scratch over two semesters. I’m set to graduate in April 2025.

My love for exploring and experiencing products started back in high school when I got hooked on productivity apps. I even made a Notion tutorial video that got over 950,000 views and earned me the title of Chinese Notion Promoter. This passion led me to dive into Human-Computer Interaction, and now I’m a Research Assistant in the Social Technology and Privacy Lab (STaPL). There, I have the awesome opportunity to lead a project on Cross-Cultural Communication and Privacy.

I’m an INFP, but sometimes I show my ENFP side too. I’m all about using technology to create better user experiences and tackle social challenges. Feel free to connect with me on LinkedIn!

Paper:

[1] Tzu-Yu Weng, Ananya Gupta, Bart Knijnenburg, Mainack Mondal, Nancy Fulda, and Xinru Page. 2024. Identifying Tensions in Online Cross-Cultural Communication. Presented at IUI SOCIALIZE 2024, South Carolina, United States.

Presentations:

[2] Kirsten Chapman, Tzu-Yu Weng, et al. 2024. An Automated Way to Identify Fake Facebook Profiles. Presented at the International Society for Autism Research (INSAR) 2024, Melbourne, Australia.

[3] Kirsten Chapman, Tzu-Yu Weng, et al. 2024. Supporting Digital Independence for Young Adults Through Education. Presented at INSAR 2024, Melbourne, Australia.

[4] Tzu-Yu Weng, et al. 2024. Identifying Tensions That Arise in Cross-Cultural Online Communication. Poster presented at the Utah Conference on Undergraduate Research (UCUR) 2024, Orem, Utah.

BYU Social Technology and Privacy Lab (STaPL)

Undergraduate Research Assistant- July 2022-Present

Advisor: Associate Professor Xinru, Page (Computer Science Department, BYU)

Cross-Cultural Privacy and Communication Project (Team-lead):

  • Leading a seven-member team in systematic prompt engineering with GPT models to address cross-cultural communication barriers using OpenAI. Actively refining research prompts and slated to begin a grant proposal.
  • Developed and executed interview protocols, conducting in-depth interviews and qualitative analysis with Dovetail and Python; presented key insights at IUI SOCIALIZE 2024.

Autism and Social Media Project:

  • Design user-centric interfaces with Figma for an automated system that identifies fake Facebook profiles; the project was accepted for presentation at INSAR 2024.
  • Conducted targeted user design interviews to optimize the Facebook communication system design for the autism community, enhancing user engagement and accessibility.
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Bloom For Women Internship                        Project Manager- September 2022- December 2022                        

  • Boosted blog post engagement and new client registrations by 60.9% at Bloom for Women through targeted SEO strategies, demonstrating expertise in digital marketing and analytics.
  • Led three concurrent projects, conducting market research and competitive analysis that drove strategic decisions.

The Next 3D Perception Co Ltd

Content Editor

The Next 3D Perception Co Ltd.                      Content Editor- August 2022-August 2022

  • Translate and edit the book “International Report of Supportive Environment on Artificial Intelligence Courses in K-12.”
  • Communicate with the author to ensure accuracy in translation and professional concepts.
  • Independent background research on the topic to understand the key objectives of the book.

BYU Independent Study                                      Instructional Design Assistant – September 2021- August 2022

  • Enhanced BYU’s independent study STEM courses by applying advanced Canvas design tools and HTML, demonstrating strong design acumen and technical proficiency.
  • Rapidly mastered basic HTML and copyright laws within three days, accelerating the publication of courses and showcasing exceptional self-learning capabilities.
  • 2024: “Identifying Conflicts that Arise in Cross-Cultural Online Communication”- Explored cultural communication barriers via interviews, offering solutions for enhanced digital interaction.
  • 2023: “A Privacy Paradox? Willingness to Disclose Health Status Through Technology”- Examined privacy impacts on COVID-19 status sharing, identifying factors that influence disclosure decisions.
  • 2022: “Effects of Interpersonal Interaction in Electronic Learning”- Studied e-learning’s effect on student interaction and learning, revealing key insights into digital education dynamics.

BYU Chinese Students and Scholars Association

BYUCSSA President- February 2022- Present    

  • Developed and managed BYUCSSA’s first website and social media platforms, growing followers to over 500 and assisting 100+ students with BYU applications.
  • Led weekly meetings, delegated tasks aligning with member skills, and organized a major event that drew over 100 participants, revitalizing association activity after two years of stagnation.
  • Initiated and co-hosted BYU’s first “Chinatown” event with a faculty member, drawing 100+ attendees; designed promotional materials and led event planning.

Teach English to Children in China Project Founder

  • Led a project that recruited 30+ volunteer teachers and secured a long-term partnership with the Children’s Home, showcasing effective project management and collaboration skills.
  • Streamlined educational content by organizing and enhancing training manuals, multimedia aids, and materials for children’s programs, ensuring engaging and effective instructions.

MY RESEARCH INTERESTS

My current research focuses on leveraging Generative AI (GenAI) to mitigate cross-cultural communication misunderstandings. This involves comprehensive literature reviews, conducting interviews, qualitative data analysis, and effective data management. Additionally, I am interested in designing social media interfaces and functionalities to enhance the safety and usability of social media for the autism community. I am particularly passionate about the health and well-being sector, aiming to promote safer and more positive interaction environments. This includes understanding and improving social media usage for vulnerable populations, with the goal of fostering inclusive and supportive online communities.

My Experiences

Connect with me

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